Zipforce expands to other European markets while the newly launched products receive international attention. The expansion is part of Zipforce's growth strategy to revolutionize the e-bike industry and make it more sustainable and accessible to everyone.
Zipforce is taking the eBike industry by storm after launching two groundbreaking products, Zipforce Slim and Zipforce Distance.
To accelerate its ambitious expansion plans, Zipforce has identified several potential growth markets and will catalyze growth with the hiring of the key role Head of Growth and Marketing.
“It's a natural next step as we are expanding rapidly. Niloofar is our new Head of Growth and Marketing. With over 10 years of experience in growth and digital marketing, as well as working at international companies, she will play a key role in our strategic global growth,” says Måns Bengtsson, CEO and founder of Zipforce.
This spring, Zipforce launched an English version of its site and webshop. The goal was to investigate interest in the products outside of Sweden. Now, after a few months, over half of the website visitors come from outside Sweden.
“A few weeks after launching our products, we have sold almost as many units outside Sweden as in Sweden. We will prioritize selected markets initially. Germany, for example, is one of the most important focus areas as our products have received enormous attention in the German market,” says Niloofar Niknam.
Zipforce is a Stockholm-based startup that has developed a groundbreaking eBike kit to transform any bicycle into an electric bike. The first generation of Zipforce was commercially released in 2020, and this summer a new generation of products came onto the market. The two products have a new and quieter motor, and the installation of the kits is now significantly easier with a wireless pedal sensor. Zipforce Slim weighs only 2 kg, making it one of the lightest kits available on the market. Earlier last month, Zipforce announced its appointment and participation in the EIT Urban Mobility program, an EU initiative focused on green and more sustainable micromobility solutions. Zipforce hopes to receive support from the EU program to expand its products to the European markets.
Contact: Niloofar Niknam, Head of Growth and Marketing – niloofar.niknam@zipforce.se